Our story
Children's fashion with a world behind it
Original children's clothing and babywear, with stories, songs and familiar friends to share. A little world where your child belongs just as they are.
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The heart of Bold Beasties
Inspired by childhood worries and the friends who make them feel smaller. Created by A M Nichols
You belong here, just as you are
An awkward noise. A muddled word. A moment when everyone seems to be looking. Our stories begin with the little things children worry make them the only one. A friend stays beside them, and they discover they are loved already.
The character universe
Aston's bubbles, Kendrick's colourful ideas, Richie's adventures and five more friends bring warmth and gentle humour to everyday life. Each has interests, talents and worries; none has to be perfect to be welcome.
Clothing quality
Materials, fit and care vary by garment. Check the individual product details and size information when choosing a piece.
Design process
We develop each character's personality alongside their stories, song lyrics and illustrations. Clothing artwork is then checked for placement, print size and suitability for the chosen garment.
Imagination and individuality
A wobble does not make a child less lovable. The Beasties can still blush, need comfort or ask for help at the end of an adventure. They can keep things private, too; kindness never depends on telling everyone.
What comes next
Explore stories, song lyrics and the recordings already shared in our Clubhouse. Illustrated books and short videos are also taking shape as the Beasties' world grows.
